Alex Noble from BBC Introducing West Midlands caught up with head of Birmingham Promoters, Carlo Solazzo, on Saturday’s BBC WM’s radio show. Birmingham Promoters are the brains behind many legendary gigs here such as the sold out Mahalia, the enigmatically twisted The Urban Voodoo Machine, Dork cover stars Let’s Eat Grandma and more recently L.A dwellers Deap Vally, ex Kraftwerk member Wolfgang Flur and London alt pop star Girli.
As well as letting listeners in on the history of The Castle and Falcon and the future gigs we have coming soon, Carlo gave valuable advice to new artists looking to break through: “Spend some time researching other local acts, who do you sound like and would work well on a bill? You’ll want to share the bill with an artist who will have a similar fanbase so you can grow together. Also, have a good demo with three, four, five good tracks under your belt mixed and mastered and you want to be playing every couple of months so you can give something new to the crowd each time.”
If you didn’t have chance to catch the interview live, you can check it out on iPlayer here until July 30th. Skip to 48 minutes in to hear the interview.
Like the sound of some of the gigs we have coming up? Hook yourself up with a ticket from the Seetickets website.